Axe body spray is like that one person we all know who just goes around saying really dumb stuff. It’s either stories about angels falling from heaven or even ghosts haunting a man because he has that glorified toilet water on. Yes, why don’t we all portray women like dim-witted sheep who blindly follow scent-covered shepherds. Because that’s the only way to sell body spray.
This time, DDB Latina Puerto Rico, an advertising agency, decided to be a little more sexist. The commercial, which you can watch here, shows a man in bed with a woman the morning after. He tries to get out of bed, but wait! He can’t because the woman is pretty much stuck to him and won’t get off despite his best efforts. The Axe is strong with this one you see.
He spends the day trying to accomplish different things like playing tennis and video games, but Sleeping Beauty is on him like lint on black pants. He’s about to cut off his arm when a bunny appears and offers him the ‘Axe Morning-After Pillow’ which he then uses as a substitute for himself.
And what have we learned today kids?
- Axe is like catnip for women. Spray it and they will come. And stay forever.
- Women have nothing better to do than cling to men who use Axe like limpets.
- Women can sleep through anything, such as being dragged while limp, through an entire game of tennis.
“Oh Karachi it’s just a commercial!”, you say.
Oh sure. It’s that kind of lackadaisical attitude that lets things continue as they are even though we are supposedly an advanced society. My policy is, “If you see something wrong, call it out”. Don’t give out free passes for any kind of injustice or wrongful imbalance with the expectation that someone out there is getting their social justice Voltron on and doing what you should have. Chances are, those people are sitting back with their hands folded just like you.