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Just in time for the Victoria’s Secret annual fashion show, a group of sexy activists hacked the company’s social media outlets and announced a new line of panties promoting consensual sex.

“PINK loves CONSENT”  features panties with such slogans as “No means No” and “Listen to What I Want” worn by models of all sizes. Fans of Victoria’s Secret showered their Facebook page with support and, as suggested by the website, Tweeted “#loveconsent” to show their appreciation for Victoria’s Secret’s new line.

At first glance the website looks like the real deal, which was probably very disheartening for those all set to buy every pair available (myself included). But a closer look shows us that the organizers have put a lot of effort into critiquing Victoria’s Secret’s permissiveness of rape culture in their products, comparing the fake panties with actual Victoria’s Secret products. The site also offers plenty of information about safe, consensual sex and what it means to be a communicative partner.

We can only hope that Victoria’s Secret will see the amount of interest in this line and (fingers crossed) make it a reality.

Categories: Sexual Violence